Architecture of Experience
I started on the journey of writing this article at the change of the millennium as a conversation piece over coffee with ... more >>>
Branding
There is a quote from Joe Boxer that states "The brand is the amusement park, the product is the souvenir". Brand marketing is the driving force to get the product ... more >>>
Design Approach
For both large and small spaces, the philosophy is to utilize the “whole” space in order to ... more >>>
Into the Future World of Attractions
of themed attractions and designing involving large venues and small alike we go! Think-teams of experiential designers .. more >>>

Heritage Centers Museums & Traveling Exhibits
Over the last few years I have slowly and steadily added the role of design consultant for museums ... more >>>

Story Interpreting - Designing & Mission Statement
Walt Disney once said, “When we consider a new project, we really study it; not just the surface idea, but everything about it. And when we go into that new project, we believe ... more >>>