DESIGN APPROACH

The Space

For both large and small spaces, the philosophy is to utilize the “whole” space in order to provide a canvas for the concept, storyline or brand. The steps to developing the “whole” space include:

1. Analyze both visual mass, and wall / floor space in order to:
   • Establish basic exhibit size
   • Plan traffic flow
   • Meet code specifications
   • Inspect electrical components to meet the needs of the exhibits

2. Develop the plan view and design elements:
   • Overhead programs
   • Graphics
   • Signing
   • Floor treatments
   • Soundtracks
   • Wall treatments
   • Intermediary displays and effects with “specialty zones”, movies and interactive multi-media touch stations, hands on interpretive areas
   • Lighting design

3. Ensure continuity:
   • Utilization of a well planned series of connecting elements between each unit

The Design

I design with three controls in mind – quality, timeline and cost. This is accomplished through the process of conceptual designing, master planning, creative direction and thorough knowledge of available materials in association with fabrication methods. I create bold, unique and “one of a kind” visuals without “over-designing” in relation to difficult fabrication techniques and complicated installation issues.

Modular design is one method to transform a well-developed plan into manageable units for fabrication, installation and rotation within a space if need be. Modular design units can also facilitate transportation and set-up for traveling exhibits.

Creative Direction

In the development stage, I will offer creative solutions with the use of innovative concepts and unique designing within realistic facility requirements to keep the plan on track. I then manage the design process efficiently into production readiness. I am able to quickly adapt designs to meet unexpected complications or requirement changes. While employing diverse resources, I work hand-in-hand with the client and multi-vendor fabrication facilities to meet the project goals, remain in budget, and meet the project deadline.

Best regards,
Matthew L. McCoy
Experiential Designer